BMW Driving Down CO2 Emissions at London 2012
With environmental protection high on the list of priorities for next year’s Olympics, it doesn’t strike anyone as a huge surprise that BMW cars were chosen as the most energy-efficient and the cleanest transportation option.
London 2012 dedicated to sustainability
Awareness of the impact large-scale events make on the environment prompted the organisers of the Olympics to make a commitment to eco-friendly principles. By deciding to enter a partnership with one of the most highly regarded automakers in the world and hire out a fleet of 4000 BMW cars, the Olympic Games will try to keep CO2 levels related to the main event under the limit set in advance. BMW designs recently introduced changes that reduce fuel consumption per mile and enable more efficient utilization of available natural resources.
High performance, low pollution
BMW cars from 1 Series are a product of long line of engineering feats aimed at creating high-performance models that make the most out of the energy created through combustion of fuels. After years of investments and hard work within its Efficient/Dynamics programme, BMW has palpable results to show just in time for the Olympics. Superior qualities of BMW cars will be tested under pressure to get the athletes to the venues in time despite intense conditions of London city traffic. That’s quite a role for BMW to perform at the greatest media stage.
Working together towards the future
Collaboration between the Olympics and BMW will have a profound effect on environmental awareness everywhere in the world, considering that London 2012 Games will be closely followed on all continents. Online campaign promoting the link between German automotive giant and the largest sports gathering in the world is already underway, with YouTube video announcing BMW as the official Automotive Partner for London 2012 hit the networks a few days ago. As the day of the ceremonial opening gets closer, more environmentally responsible messages can be expected from BMW.